Post by account_disabled on Feb 18, 2024 10:36:07 GMT
Today's customers do most of their research on the Internet before purchasing a product or service (see above). Opportunities for providing information through traditional sales are decreasing, and the importance of web marketing is increasing.On the other hand, however, the scope of web marketing work is vast and complicated, making it difficult for the person in charge to handle it manually.
Furthermore, due to changes in economic conditions and phone number list market contraction, companies are placing greater emphasis on improving productivity and reducing labor costs.Against this background, MA tools that can both implement marketing and reduce costs have become widely needed.Differences between CRM and SFAsales marketing processMarketing tools that are similar to MA tools include "SFA tools (sales support systems)" and "CRM tools (customer relationship management systems)." Let's distinguish between each.First of all, MA tools mainly cover the acquisition and cultivation of leads (prospective customers). Companies use MA tools to score customers based on their interests and behavior and deliver content that is appropriate for each customer, leading them to business negotiations and purchases.
The following SFA specializes in streamlining sales processes. The purpose is to improve the productivity of sales teams by tracking and managing sales activities from negotiations to contracts.Finally, CRM focuses on managing customer relationships before and after an order is placed. Centrally manage customer purchase history and contact logs with a CRM tool, and use this as material for considering appropriate follow-up and repeat business promotion.In this way, MA, SFA, and CRM handle different areas. After understanding the differences, consider which tool to use.4 reasons to consider MA toolsHere are four main reasons why MA tools are being considered.
Furthermore, due to changes in economic conditions and phone number list market contraction, companies are placing greater emphasis on improving productivity and reducing labor costs.Against this background, MA tools that can both implement marketing and reduce costs have become widely needed.Differences between CRM and SFAsales marketing processMarketing tools that are similar to MA tools include "SFA tools (sales support systems)" and "CRM tools (customer relationship management systems)." Let's distinguish between each.First of all, MA tools mainly cover the acquisition and cultivation of leads (prospective customers). Companies use MA tools to score customers based on their interests and behavior and deliver content that is appropriate for each customer, leading them to business negotiations and purchases.
The following SFA specializes in streamlining sales processes. The purpose is to improve the productivity of sales teams by tracking and managing sales activities from negotiations to contracts.Finally, CRM focuses on managing customer relationships before and after an order is placed. Centrally manage customer purchase history and contact logs with a CRM tool, and use this as material for considering appropriate follow-up and repeat business promotion.In this way, MA, SFA, and CRM handle different areas. After understanding the differences, consider which tool to use.4 reasons to consider MA toolsHere are four main reasons why MA tools are being considered.