Post by lizakhatun1122 on Oct 26, 2024 10:45:04 GMT
In this article we are going to review fundamental concepts about personal branding : what it is, examples of personal brands, as well as tips for creating your own.
Table of Contents
1 What is personal branding?
2 The 3 pillars of personal branding
3 Examples of successful personal brands
4 How to create your personal brand?
What is personal branding?
Personal branding is the impression we leave on others . The feelings and thoughts they have about us.
We can find another definition on page seo service
from Jeff Bezos, CEO of Amazon, who defines personal brand as “what people say about you when you are not there.”
As you can imagine, working on a correct personal brand results in a multitude of benefits:
People will choose you as their favorite option
Whether it's to consume content, or to be your clients, a good personal brand will make people want to choose you over others.
This is technically known as “ brand positioning ,” meaning the place you occupy in people’s minds when they think of something.
For example, if your potential clients are thinking about hiring someone to handle their social media, where would you rank in their minds? Are there other names of people they would work with before you?
Opportunities to monetize or boost your visibility
Personal branding brings many joys to those who develop it, and one of those joys is the possibility of earning money with your image.
For example, some opportunities that may arise for you are:
Provide paid training in the professional sector in which you have become known.
New clients who have found you thanks to the visibility you are working on.
Publishing books that your community might be willing to buy.
Appear on radio, television or give lectures by becoming a recognized and popular figure in the sector.
As you can see, the proposals do not stop as your personal brand grows.
Synergies with other professionals
As you gain more exposure and respect within a community, you'll find it easier to talk to people who may currently seem inaccessible.
This is especially relevant if you're doing interviews on a blog, podcast or YouTube channel : this way, you'll multiply the chances of speaking face to face with some of your top stakeholders.
For me, this is one of the best ways to work on your personal brand. Being genuinely interested in the person behind that professional, in their life, what hobbies they have, getting to know their family… Having a real interest in being friends with this person.
The 3 pillars of personal branding
We may think that to nurture a personal brand you just need to find a sector that you like.
But this is a mistaken belief.
Just because you like or are passionate about a topic is not enough of a reason to develop a business model that supports you, or to make yourself known in it.
Instead, you should think about three fundamental bases: that you like it, that you are good at it, and that it can make you money .
I hope you like it
What are you passionate about? Identify what you really enjoy doing. It's not just a matter of taste, but of finding that activity that makes you lose track of time, that you would do even if you weren't paid for it.
Why is it important? When you work on something you are passionate about, not only does it increase your personal happiness and satisfaction, but you also get better at what you do. Passion is contagious and draws others to your brand.
Table of Contents
1 What is personal branding?
2 The 3 pillars of personal branding
3 Examples of successful personal brands
4 How to create your personal brand?
What is personal branding?
Personal branding is the impression we leave on others . The feelings and thoughts they have about us.
We can find another definition on page seo service
from Jeff Bezos, CEO of Amazon, who defines personal brand as “what people say about you when you are not there.”
As you can imagine, working on a correct personal brand results in a multitude of benefits:
People will choose you as their favorite option
Whether it's to consume content, or to be your clients, a good personal brand will make people want to choose you over others.
This is technically known as “ brand positioning ,” meaning the place you occupy in people’s minds when they think of something.
For example, if your potential clients are thinking about hiring someone to handle their social media, where would you rank in their minds? Are there other names of people they would work with before you?
Opportunities to monetize or boost your visibility
Personal branding brings many joys to those who develop it, and one of those joys is the possibility of earning money with your image.
For example, some opportunities that may arise for you are:
Provide paid training in the professional sector in which you have become known.
New clients who have found you thanks to the visibility you are working on.
Publishing books that your community might be willing to buy.
Appear on radio, television or give lectures by becoming a recognized and popular figure in the sector.
As you can see, the proposals do not stop as your personal brand grows.
Synergies with other professionals
As you gain more exposure and respect within a community, you'll find it easier to talk to people who may currently seem inaccessible.
This is especially relevant if you're doing interviews on a blog, podcast or YouTube channel : this way, you'll multiply the chances of speaking face to face with some of your top stakeholders.
For me, this is one of the best ways to work on your personal brand. Being genuinely interested in the person behind that professional, in their life, what hobbies they have, getting to know their family… Having a real interest in being friends with this person.
The 3 pillars of personal branding
We may think that to nurture a personal brand you just need to find a sector that you like.
But this is a mistaken belief.
Just because you like or are passionate about a topic is not enough of a reason to develop a business model that supports you, or to make yourself known in it.
Instead, you should think about three fundamental bases: that you like it, that you are good at it, and that it can make you money .
I hope you like it
What are you passionate about? Identify what you really enjoy doing. It's not just a matter of taste, but of finding that activity that makes you lose track of time, that you would do even if you weren't paid for it.
Why is it important? When you work on something you are passionate about, not only does it increase your personal happiness and satisfaction, but you also get better at what you do. Passion is contagious and draws others to your brand.